Nelaka Fernando
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Fintech, US

From Zero to Found

I was part of the team that grew organic traffic for a US alternative-investment platform from 4 to 12,800 monthly visits within 12 months.

IndustryFintech
MarketUnited States
ScopeContent-led SEO
Engagement12 months

The Problem

The platform started with 4 organic visits a month.

I worked in the team delivering content-led SEO, researching keywords and clusters, writing and quality-checking content to build its presence in organic search.

What I Did

  1. Research the strategy

    I researched keywords and clusters to give the content programme a clear direction.

  2. Write and check the content

    I wrote articles and quality-checked content as the programme progressed.

  3. Build over a year

    Over 12 months of content-led SEO, the team grew monthly organic visits from 4 to 12,800.

Timeline

Research

Keyword and cluster strategy.

Plan

A coordinated content pipeline.

Publish

Writing and quality checks.

Grow

Content-led SEO over 12 months.

Results

4

monthly organic visits at the start

12,800

monthly organic visits reached by the team

12

months from the starting point to the reported result

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