Nelaka Fernando

Digital Visibility Consultant

I help brands get found on Google and cited in AI answers, from technical foundations to content that earns its place. Open a folder to see how.

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Services

Foundations

I audit how search engines and AI crawlers move through your site. Then I prioritise indexation, internal linking, templates and structured data with your developers, and verify the fixes.

333 of 334Pages with structured data live after a law firm's domain migration
Answers

I check AI crawler access, research the questions your buyers ask and structure content for AI answers. I track where your brand is mentioned, cited or missing.

Google AI Overviews, ChatGPT, Claude and PerplexityAI search platforms
Moves

I lead URL mapping, redirects, international search signals and content migration checks with your developers and content team, then check indexation after launch.
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30+ → 1Domains consolidated in a migration I led for a UK education group
Content

I research demand, build keyword clusters and direct writers through briefs, review and publishing. I use business data to prioritise the work.

472 → 908keywords in the top three after a year of weekly publishing for a UK education group

Results

1,500+

keywords in Google's top 10, from a content programme I led for a UK education group

12,800+

monthly visits, up from 4 over the course of 12 months, as part of a team for a US fintech platform

12.7M

impressions in seven months, from a programmatic campaign I ran for a US-based SaaS company

How I Work

Understand

I start with your business: your goals, your customers and what’s already working.

Find what matters

I dig through the data to find the problems worth solving.

Fix and build

I work alongside your team to fix the foundations and earn visibility in search and AI answers.

Prove it

I measure what changed and report, so you always know where you stand.

Case Studies

Education, UK

I collaborated on the migration with developers and the content team, then directed writers through a weekly content programme.
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Fintech, US

I researched keywords and clusters, wrote content and ran quality checks in the team that grew a US alternative-investment platform from 4 to 12,800 monthly visits.
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SaaS, US

I led the team delivering a programmatic SEO campaign for a US sales-tax SaaS company.
Read the case study →

About

Nelaka Fernando

I'm Nelaka, a digital visibility consultant in Colombo. For seven years I've helped education, fintech, legal, real estate and hospitality brands grow through search, from content programmes to site migrations.

I work across technical SEO, international search and content strategy. My work increasingly includes how brands show up in AI answers. I work remotely with teams anywhere.

Experience7 years
Based inColombo, LK
WorksRemote, worldwide
More about me

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